From Aspen to Amazon – The Duty to Deal in an Era of Technological Gatekeepers
Amazon is the unrivaled king of online shopping today, with Q3 sales in 2025 reaching $180 billion and estimates for Q4 reaching $211 billion. Even to the casual observer, the proliferation of Amazon trucks and smiling cardboard boxes littering American doorsteps attest to this reality. Likewise, Google has long dominated the search engine and online ad space industry. Both companies do more than simply operate these goliath platforms; they utilize them to their own advantage. Google promotes its advertisements over those of its competitors, and Amazon promotes its own distributors in the same way. But given their market dominance, what duty do these companies and those like them have to deal an even hand to their competitors?